Full-Stack Marketing. Pixel-Perfect Results.
I bridge the gap between complex code and high-return ad campaigns, implementing server-side tracking and custom automations to maximize your ROAS.
Technical Infrastructure
Engineered for Algorithmic Dominance
Standard pixel setups lose up to 30% of conversion data due to ad blockers and iOS updates. I build bulletproof server-side pipelines that feed Meta's machine learning exactly what it needs to scale.
Meta Ads Architecture
Scientific campaign structuring, dynamic creative testing, and liquidity-focused account builds designed to exit the learning phase rapidly and stabilize CPA.
- Advantage+ Shopping
- Cost Cap Bidding
- Audience Liquidity
Server-Side Tracking
Flawless Conversions API (CAPI) integration via Google Tag Manager Server-Side or direct API endpoints to bypass iOS restrictions and maximize Event Match Quality (EMQ).
- 9.0+ EMQ Scores
- First-Party Data Routing
- Deduplication Logic
Marketing Automation
Custom scripts and automated rule logic to manage bids, pause underperforming ads, and scale winners 24/7 without human emotional bias.
- Custom Python Scripts
- Automated Bid Adjustments
- Real-time Alerting
The Methodology
Full-Stack Deployment
A systematic, engineering-first approach to scaling paid acquisition.
Data Layer Audit
Deep dive into your GTM container, Shopify checkout, or custom frontend to map all user events and variable parameters.
CAPI Engineering
Deploying Server-Side tracking to pass hashed customer data directly to Meta's Graph API, bypassing browser restrictions.
Campaign Launch
Structuring the ad account for machine learning liquidity. Broad targeting, cost caps, and dynamic creative testing.
Algorithmic Scaling
Monitoring real-time ROAS, adjusting bid strategies, and utilizing automated scripts to scale spend on winning variants.
Case Studies
Proof of Performance
Scaling D2C Brand from $10k to $100k/mo
Rebuilt the pixel architecture, implemented CAPI, and transitioned to an Advantage+ Shopping structure, resulting in a 4.5x ROAS stabilization.
Recovering 30% Lost Signal post-iOS 14
Engineered a custom server-side tracking environment on Google Cloud, routing first-party data directly to Meta to restore conversion visibility.
Offline Conversion Sync for B2B Sales
Integrated CRM webhook data back into Meta via API to optimize campaigns for actual closed revenue, not just cheap top-of-funnel leads.
The Hybrid Advantage
Where Code Meets Conversions.
Most media buyers don't know how to write a line of code. Most software engineers don't understand the nuances of media buying algorithms. I bridge the gap.
As a Software Engineer turned Growth Marketer, I don't just click buttons in Ads Manager. I engineer the underlying data infrastructure that feeds the algorithm, ensuring your campaigns have the highest quality signals possible to find your ideal customers.
Technical Depth
Custom API integrations, data layer pushes, and robust server-side environments.
Media Mastery
Deep understanding of auction dynamics, creative fatigue, and liquidity scaling.
Ready to engineer
your growth?
Stop relying on black-box algorithms and broken pixels. Let's build a server-side tracking infrastructure and run technically optimized campaigns that scale profitably.
Direct Ping
hello@growthengineer.dev
Average ROAS Lift
+142% Post-CAPI Implementation